New Belgium Brewing Company
This so-called microbrewery has made a name for itself with its Fat Tire beer and as the first wind-powered brewery in the U.S. The company was started in 1991 through inspiration from Belgium-style recipes (and wide European bike tires).
New Belgium also launched the Tour de Fat, a bicycling festival that encourages participants to trade their car for a bike, a costume and a beer (but to drink and bike responsibly).
Tours of the facility (accompanied by a beer) are free. Beer is kept on-tap in the Liquid Center, where visitors can enjoy the brew, grab some grub and become part of the movement with New Belgium goods.